Radioactive Pollution - Lynas Essay -- Business Analysis

INTRODUCTION In this modern epoch, information is just a push of a button away as compared to aeons back where people either have to acquire information through word of mouth which may be highly unreliable or flip through hundreds of written articles and books just to obtain a single piece of valued information. Information is without a doubt within the grasp of every single individual and there is no excuse for anyone to not be up to date concerning current events. News in this present age travels as fast as lightning across the global communication system, which is the internet via news portals, e-mails, social networks and other network facilities that are made available. No news is latest news when there are so many global and local phenomenons that occur every single second and is immediately reported within the next few minutes. Social interactions within a society enables information and news to be exchanged and thus, allowing curiosity to flow simultaneously with research as some news are too good to be true and might seem ridiculous. One of the many current issues being faced by Malaysians this day revolves around the multi-million company, Lynas Corporations Limited. News on Lynas Corporations opening a plant (Lynas Advanced Materials Plant) in Gebeng, Kuantan spread like wild fire through the local newspapers and the internet as many Malaysians protested against the plans of Lynas Corporations and the Malaysian Government that approved the company’s rare earth waste disposal on Malaysian land. Fear swept through the country as many were devastated to relive the incident of Bukit Merah and to see the radioactive effects that will take its toll on the upcoming generations. Malaysian citizens did not hesitate to equ... ...how support or disagreement towards the government and Lynas. This comes down to what messages did the senders convey and what did the receivers understand of the messages sent to them. Works Cited About Lynas, Foundations for the Future. (19 March, 2012). Retrieved from Lynas Corporation Ltd: http://www.lynascorp.com/category.asp?category_id=2 Beck, A., Bennett, P., & Wall, P. (2004). Communication Studies: The Essential Introduction (2 ed.). London: Routledge. British Geological Survey, Royal Society of Chemistry. (2012, March 19). What are 'rare earths' used for? Retrieved from BBC News: http://www.bbc.co.uk/news/world-17357863 Malaysia Today: Lynas Rare Earth Plant - Worst Decision Ever? (2012, March 27). Retrieved from Malaysia Today Web Site: http://www.malaysia-today.net/mtcolumns/letterssurat/47519-lynas-rare-earth-plant-worst-decision-ever